Website Maintenance

Your business website is like a car, if it’s not regularly maintained and serviced, it will eventually break down. Now that nearly everyone is taking their business online, there is a lot of competition out there. Your competitors are all scrambling to ensure their website ranks highly on search engines

You need to perform regular website maintenance. Most website maintenance can be self-service but it’s better to hire a website maintenance service to help you with it. This way, you can focus on growing your business and worry less about maintaining your website. 

These are the tasks you should expect to be done on a regular basis when you hire website support services:

Updating Website Software

If you are using any kind of content management system like WordPress or any kind of script like PHP, it needs to always be up to date. WordPress usually updates itself automatically but there are instances where it might need to be updated manually.

Improving Website Speed

Did you know that twenty five percent of users navigate out of a website if it takes more than three seconds to load? Page loading is obviously an important part of the user experience. However, we tend to let it slide in order to accommodate new nifty functionality or esthetic website design.

Fixing HTML Errors

HTML Code isn’t easy especially if you know nothing about website coding. You need to pay attention to detail to ensure that it’s working well. What might seem like a minor error could lead to a number of problems such as funky looking pages, missing multimedia, etc

Backing up Files

Imagine how frustrating it would be if you were to lose all your website’s essential files. This incudes images, pages, blog posts, plugins, etc. If you run your website on WordPress, you might have a few automated backup options.

Developing New Content

Your content strategy might be on point but it’s always a good idea to improve it by creating new types of content. Your web content also needs to be up to date. If you wrote a post that was published years ago, it might not be relevant right now and some of the information might need to be updated.

Search Engine Optimization

Regularly checking your website for areas where searchability can be improved can go a long way to improving search engine optimization. Your blog posts can be altered to include popular and competitive keywords. Your landing pages can also be updated to include more relevant and timely keywords A brand for a company is like a reputation for a person.

Ensuring Design Consistency

Your website should function properly in all the latest versions of major website browsers like Chrome, Safari, Firefox, etc. These browsers update frequently and if your website doesn’t adapt to the updates it might not show up or it might not look the way you want it to.

Fixing Broken Links

Every link on your website should lead exactly to the right place but sometimes links can go bad. A site or resource you linked to earlier might disappear, a page on your website might become unavailable or you might move a post and forget to update others that link to it.

Reviewing Your Website Analytics

Your website’s performance needs to be monitored to ensure that everything is working as it should. An experienced website support specialist will examine high-level metrics like how many new and returning visitors your website has received for the past week or which blog posts are the most read.

Because advertising and marketing is an art, the each new problem or challenge should begin canvas and an open mind with the nervous.

Borrowings of other people’s mediocrities. Tha what ‘trends’ are – a search for something.